Experimental Stage – Sindy Snchz Designs

Spreads from the project’s process book:

Identity system further developed around the project:

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Motion Graphics completed 2014.

Identity System completed 2015.

Motion graphics were designed to introduce the logotype of a channel dedicated to experimental theatre and performance. The visual language is based on the lights used on the stage, traditional spotlights and modern fluorescent lighting. The combination of lights form geometric shapes that act as performers, form type, and later on reveal the logo. In addition, the channel’s visual identity and billboards for advertising purposes were created.

Photography used in billboards property of The Rutgers-NJIT Theatre Arts Program, Robert Wilson and Pina Bausch respectively.