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The Newark Public Library was built in the early 1900s. The building was design in a Beaux-Art style and based on the 15th century Palazzo Strozzi in Florence, Italy. Since the conception of the library, it was to serve as a museum, lecture hall, and gallery, providing educational and cultural experiences to the community. To this day the library still maintains its multifaceted uses nurturing knowledge to all ages alike.
For this reason, this brand identity system focused on highlighting the many aspects the Newark Public Library has to offer. Five different sections were identified: the books services (which serves as the main logo), the kids’ place, art exhibits, classes and events. All of which were assigned a specific pattern from architectural details found in each section. In order to make all of these a cohesive brand, the architectural details from the main entrance were abstracted into lines that allude to an open book which shows us each section as its pages move. The goals are to make the library’s visual identity adapt to current times, raise awareness about their many services and attract new members.